What is PR? (And why does it matter?)
PR, or Public Relations, is all about managing how people see and understand your brand. Whether you’re launching a new product or trying to grow awareness, PR helps you get your story in front of the right people.
PR is simply about communication - sharing the right messages with the right audiences, at the right time.
What does PR actually do?
Good PR can:
Build awareness of your brand, products or services
Boost your credibility through expert commentary, press coverage and thought leadership content
Create demand by getting your products featured in trusted publications
Manage reputation i.e. how you respond when things go wrong
PR can help shape how people think and feel about you, whether you’re a startup, a household name or somewhere in between…
Is PR the same as marketing?
In short - not quite.
Marketing is about promoting your products and driving sales.
PR is about building relationships and gaining trust, often in a less direct (but just as powerful) way.
For example:
Marketing: You launch a new pair of wireless headphones and run paid social ads to promote them directly to consumers.
PR: You send a press release about the headphones to key journalists, and they feature them in a Best Wireless Headphones of 2025 article in a leading tech magazine.
Or:
Marketing: Your brand runs a 10% discount campaign to drive sales.
PR: You offer expert comment to a national newspaper covering audio trends, positioning your brand as a trusted industry voice.
The best brands use both.
How has PR changed?
The days of sending a press release to hundreds of journalists on mass and hoping for the best are over. Traditional PR and Digital PR now work side by side - but they’re quite different.
Traditional PR:
Building long-term relationships with journalists and editors
Sending relevant press releases to media contacts
Pitching stories to newspapers, magazines, TV and radio
Arranging media events
Digital PR:
Creating press releases with SEO in mind
Reaching out to online media, influencers and bloggers
Building quality backlinks to boost your website’s search rankings
Responding to digital media requests quickly
Today’s PR needs to be fast, flexible and digital-first. That’s where Brandlifi comes in.
How Brandlifi can help
Brandlifi can help brands stay ahead:
Host all your images, assets and press releases in one place
Get discovered by relevant journalists and content creators
Track media downloads with real-time reports
Respond to press requests easily and quickly
PR shouldn’t be complicated. Brandlifi helps you do it smarter, faster and with less hassle. Ready to take the hassle out of PR? Start your 14-day free trial today and connect with the media that matters.
Press? Brandlifi is free to use, now & always. Get access, now.