Brandlifi was built by two people who had lived the problem from both sides.

Why we built Brandlifi

Chelsea Hinton has spent more than 15 years helping audio and consumer technology brands grow through marketing, both in-house and through her own consultancy. She saw businesses with exceptional products and compelling stories that deserved to be seen, but without the budget for a traditional PR agency or the resources to manage PR in-house.

Too often, opportunities were missed because PR felt too expensive, too fragmented and too difficult to do well.

Liz Wilkinson has spent years both in-house and working in PR agencies handling PR for pro and consumer audio and tech brands, holding it all together with seven or eight separate tools, and seeing first-hand how often good brands missed out simply because the basics were hard.

She also knew the frustrations from the journalists’ side: the hi-res image needed at midnight, the expired link, the contact details that were out of date…

Brandlifi is the answer to both. A single place where brands can run their own press, reach the journalists who cover their field, and do it without a big budget or a steep learning curve.

Chelsea Hinton and Liz Wilkinson standing in front of a white backdrop with branding and icons, both wearing light-colored sweaters and black lanyards with tags, smiling at the camera.

Left to Right: Liz Wilkinson, co-founder. Senior PR specialist in audio and consumer tech, who still runs her own agency.

Chelsea Hinton, co-founder. A senior marketer in audio and consumer tech, who still runs her own consultancy.