What Do You Get When You Launch with Brandlifi? 1.3M Impressions and a Waitlist.
How we took Atonemo from “Who?” to ”Featured in Forbes”
When Atonemo, a Stockholm-based audio tech startup, set out to launch the Streamplayer, it had big ambitions - and a lean team to match.
The Streamplayer lets you wirelessly control and pair any active speaker through your phone, regardless of brand or age. This £99/$99 pocket rocket breathes new life and sounds– including multiroom streaming – to speakers and hi-fi systems that would otherwise be obsolete, giving them an instant infusion of audio tech including AirPlay 2, Google Cast, Spotify Connect and Tidal Connect.
So far so strong. But getting attention in the saturated consumer audio market? That was the real challenge. Atonemo didn’t yet have a PR agency. Their media contacts were minimal. What they had was a press release, some decent product shots - and an introduction to Brandlifi.
From Launch Pad to Lift-Off
Brandlifi provided Atonemo with an easy to use press office platform to host its press release and images, all able to be tagged for maximum discoverability .The platform then handled the rest – distributing the Streamplayer announcement to carefully selected journalists and publications in the UK, US and beyond.
Within days, the Streamplayer was featured in more than 25 global publications, including huge-reach titles such Forbes, TechRadar, What Hi-Fi, and T3. That exposure translated into more than 1.3 million impressions, and far more tangible results:
Over 800 people signed up to the waitlist within 48 hours.
Website traffic surged by 160%
The team received more than 10 inbound B2B inquiries from distributors and retailers across Europe, Asia, and North America
In short: Brandlifi helped this debut product launch become a global conversation.
"As a small team without a PR agency or existing media network, we knew getting noticed would be a challenge. Brandlifi helped us cut through the noise. Within days, we saw coverage in major publications we'd never dreamed of reaching, and the traffic, waitlist signups, and B2B interest followed almost immediately. It was one of the smartest moves we made during the launch; we couldn’t be more pleased with the service, the results, and the support." – Leo Ballesteros, Co-founder & CEO at Atonemo
A key outcome of Brandlifi’s campaign was the surge in inbound distributor and retail enquiries globally.
These leads were actively followed up by Apex Audio Group, Atonemo’s Sales Partner, who helped turn international media coverage into commercial traction on the ground.
“It was one of the smartest moves we made during the launch; we couldn’t be more pleased with the service, the results, and the support.”
“Working with Brandlifi on the announcement of Atonemo was a revelation. When we announced Apex Audio’s partnership with the brand, and introduced their brilliant Streamplayer, the visibility and engagement the platform generated were remarkable, especially for Atonemo as a new name in a busy market segment. It was immediately clear that many top journalists and publications were not only active on Brandlifi but genuinely responsive to our story. The subsequent reach that we achieved was incredible to witness.
I put that down to the platform’s unique vision of supporting journalists by simplifying their busy lives. Innovating the experience in this way has brought the press, brands, and suppliers closer together, while also enabling PR agencies to streamline their workflow and really add value in the relationship and management of brands. That has certainly been the case for me.” Andrew Oattes, Director at Apex Audio Group
Conclusion: Why It Worked
Brandlifi helped Atonemo punch far above its weight by turning a strong story into real traction. The success was down to five factors Brandlifi excels at:
Amplified exposure through Brandlifi’s multinational media distribution network.
Clear product messaging that resonated with both consumers and press.
Providing instant access to high-quality visual assets – making it easy for print and online media to illustrate the story.
Simultaneous B2B and D2C targeting, ensuring channel as well as consumer follow-up.
Speed to coverage, building momentum and credibility from day one.
From start-ups to industry stalwarts: if you’re looking to turn a product launch into a full-on brand moment, Brandlifi is here to help.