The 12 Tips of Christmas: How PR Pros Can Keep Their Press Office Sleigh Flying Through December (and into the New Year)Brandlifi Briefing
Ah Christmas. A time for festive jumpers, questionable Secret Santa choices, and telling yourself you’ll totally switch off this year. But while you’re sipping mulled wine, the media is… still working. Stories don’t stop. News cycles don’t nap. And half the tech press is already eyeing their flights to CES.
So how do PR pros- whether you’re solo, in-house, or agency-side- keep momentum going through the festive fog?
Here are Brandlifi’s 12 Tips of Christmas to make sure your press office stays merry, bright, and always on
1. Start Automating Before You Hit ‘Out of Office’
December shouldn’t mean disappearing. Queue up announcements, commentaries, and insights in advance. That way, even if you’re in a cheese-induced coma, your press office isn’t.
Brandlifi makes 24/7 scheduling and monitoring simple - no elves required.
2. Don’t Assume Journalists Have Logged Off
Spoiler: many haven’t. Newsrooms often run leaner in December, meaning journalists are hunting for ready-to-go stories. Your pitch might land faster than in November.
3. Make Your Spokespeople Winter-Ready
Media still need expert views, especially for year-in-review and trend-forecasting pieces, but also for 2026 print features going to press before the end of the year. Prep quick-react quotes now so you can respond instantly.
Brandlifi’s rapid-reaction templates help you whip up commentary faster than you can say “Baileys.”
4. Pitch Year-in-Review Angles While There’s Still Time
Journalists love retrospective content- but they hate getting it on 22 December. Beat the rush. Make your insights useful and your stats snackable.
5. Prep Your “New Year, New Narrative” Stories
You may already be too late for January coverage. Get yourself going now and you’ve still got a chance to start 2026 in style.
It’s takes mere minutes - to load content into Brandlifi and make it available to key press contact.
6. Keep One Eye on CES Season (Everyone Else Is)
While you’re unwrapping gifts, journalists are packing for Vegas. Anything you want noticed by tech media needs to be ready before that CES news deluge hits – or park it until later in January!
7. Put a Bow on Your Branding
After the seasonal frenzy, the last week before Christmas is a great time to check your press office is fully up to date: check contact details, image banks and key brand information. A tidy press office is a Christmas gift to your January self.
8. Give Journalists the Gift of Ready-to-Use Assets
Press-ready images, quotes, stats, background—wrap it all up in your Brandlifi press office so media working over the festive break can easily access key assets. Less stress for them and you; more chance of coverage.
9. Stay Reactive (Even If You’re Watching 'Elf')
Things still happen. News still breaks. Opportunities still appear. Use tools that alert you instantly so you can jump on a trending conversation without spoiling your downtime.
Brandlifi’s always-on alerts = you never miss a moment; even mid-Celebrations tub.
10. Think Beyond the Obvious Christmas Angles
Not everything has to be Santa-flavoured. January pain points- budgets, behaviour shifts, predictions - are in high demand. Not forgetting Valentine’s Day and Mother’s Day gifting opportunities coming up!
11. Plan Internal Approvals Before Everyone Vanishes
Nothing kills a good PR lead like “We’ll have to wait until Dave is back in the office.” Get pre-sign-off where possible.
12. Adopt an Always-On Press Office Mindset
The festive season is the ultimate test of press-office resilience. The real winners? The ones who remain consistent, visible, and responsive - even when the world goes all cosy and sparkly.
And that’s exactly why PR pros use Brandlifi, your always-on, never-sleeps, media-ready press office platform. So, you can keep the momentum flowing from mince pies to New Year deadlines without burning out.
Try Brandlifi for free