How Forbes Tech Journalist, Mark Sparrow Uses Brandlifi to Cut Through the Noise
In the crowded world of tech journalism, getting quick access to accurate product information, images, and media contacts can make or break a story - especially on a deadline. Just ask Mark Sparrow, a freelance tech writer for the Forbes Innovation channel, who covers everything from consumer audio to Apple accessories and emerging software.
“I get most of my content through press releases- some from mailing lists, some as one-off messages,” says Sparrow. “The volume can be overwhelming.”
But recently, Mark streamlined his process with help from Brandlifi, which brings together product information, PR contacts, images, and embargo details in one place.
Mark didn’t discover Brandlifi through advertising or PR outreach- it came from a trusted source. “I first heard about Brandlifi through an email from its founders, Chelsea Hinton and Liz Wilkinson,” he recalls. “Honestly, it was their reputation that made me give it a try. I must admit the concept didn’t click straight away, but once I explored it, I quickly understood what it was trying to do.”
“What I find most useful is having everything in one place - images, product details, and contact info - so I don’t have to chase people”
A Better Way to Work
What won Mark over was the simplicity and organisation the platform offered. Unlike typical PR blasts, Brandlifi centralises everything he needs to write a story.
“What I find most useful is having everything in one place - images, product details, and contact info - so I don’t have to chase people,” he says. “It’s just more professional than the usual email chain.”
He adds that Brandlifi made a noticeable difference during the Munich High-End Show, when dozens of new products were dropping at once.
“It helped a lot during Munich,” he explains. “With everything centralised, it made my job easier. I didn’t have to dig through my inbox or send follow-up emails asking for assets- it was all right there.”
Embargoes: Still Tricky, But Easier with Brandlifi
Mark is candid about embargoes: “They’re always a nightmare.” But the Brandlifi platform having embargoed content organised and accessible in advance does help.
“It absolutely helps me plan and schedule stories more effectively,” he says. “Knowing I can get the info early means I’m ready to go as soon as the embargo lifts.”
Established PR relationships remain key to Mark, who’ll happily head to Brandlifi for all the assets when he gets the nod from either the platform itself or trusted sources using it for their brand press offices. “If I get an email from someone I trust, I follow up. I know the source, and I know the content will be good.”
To fellow journalists who haven’t yet tried Brandlifi, Mark’s advice is simple: “Give it a try.”
Brandlifi is delighted to be a quiet but essential part of Mark’s workflow. In a profession where time, trust, and efficiency matter more than ever, we’re here to make a difference.