It’s 10pm, and your copy is due first thing. The image link has expired, and the one PR who could sort it out in 30 seconds logged off hours ago.
Journalism is demanding enough without losing hours tracking down the people and material the job depends on. Brandlifi brings brand press offices and the journalists who use their content together in one place (for FREE!), so you can find what you need and get on with the story.
Here are 10 everyday frustrations it helps solve.
1. ‘This link has expired.’ So has your patience.
You click the download link on an old press release and get an error page. The file transfer has timed out, or the shared folder has quietly vanished.
The cure: every brand on Brandlifi has its own press office, where published releases and supporting materials stay accessible beyond launch day. You’re no longer relying on a file-transfer link with a countdown timer, or asking a PR to resend something you already had.
2. The story’s ready. The pictures are ‘coming over shortly’.
You’ve found the story, but you can’t do much with it until someone replies to your email with the product shots. And when the images finally arrive, they’re postage-stamp JPEGs that fall apart the second you crop them.
The cure: go straight to the brand’s Brandlifi press office and access the materials it has made available. Brandlifi guides brands on image formats and won’t let them upload tiny, unusable pics, so the images you find are big enough to use. That means fewer emails asking for assets or bigger versions, and less dead time between finding a story and filing it.
3. The PR has gone home. Your deadline hasn’t.
Maybe you need a high-res product shot before a 7am deadline, or you’re writing about a brand in a different time zone. Press offices close. Newsdesks don’t.
The cure: Brandlifi gives you 24/7 access to the press releases and images brands have published, so you can work to your own schedule without waiting for someone to come online and forward a file.
4. Who actually handles PR for this brand?
Is it an in-house team or an agency? And is the person named on the website even still there?
The cure: Brandlifi provides brand contact details on the platform, so you can identify the right person and contact them directly, or message them through Brandlifi. Requesting an interview or a review sample no longer starts with detective work.
5. Download one image. End up on every mailing list going.
Hand over your email address to grab a single press shot, and you can probably guess what happens next.
The cure: on Brandlifi, you can see a brand’s PR contact details, but they can’t see yours. The most a brand will know is that you’ve downloaded its releases or images, and even then it sees only your name, never your contact details. Browse and download as much as you like, knowing that whether you hear from a brand is up to you.
6. Gift guide season shouldn’t mean 40 near-identical emails
Planning a buying guide or review round-up usually means approaching brands one at a time. Then chasing them individually.
The cure: send a single journalist request across multiple brands on Brandlifi. Explain what you’re working on once and reach the relevant contacts in one go.
7. Are you sure that PR is real?
Fake profiles and spoofed email addresses are now part of online life. Deal with the wrong ‘brand contact ’, and it could cost you a story, or your credibility.
The cure: Brandlifi verifies brands and contacts on its platform, so you can be confident you’re dealing with real people representing real businesses before you request a product or add a new name to your contacts book.
8. See the news before it’s news
Good launch coverage takes time to prepare, and a press release that lands at 9am on launch day leaves you with no time.
The cure: many brands distribute news under embargo through Brandlifi, with embargo dates and times clearly flagged. You get the full story ahead of release, with time to prepare your copy and images, so your piece is ready the moment publication is permitted. Just be sure to respect the embargo date and time.
9. Launch day was six months ago. Your review is due tomorrow.
The sample arrived weeks after launch. Or a product from last spring is suddenly perfect for this month’s feature. Either way, you need the original announcement, and it’s buried somewhere in your inbox. Or was it WhatsApp?
The cure: each brand’s releases sit together in its Brandlifi press office, so you can go back to the original launch details whenever you need them, without having to remember which PR sent what, or when.
10. Fewer ‘just following up’ emails on both sides
PRs are still very much part of the picture on Brandlifi. What goes is the routine back-and-forth that eats into everyone’s day.
The cure: when releases and assets are easy to find and contacts are easy to reach, you both send fewer repetitive requests and avoidable emails. That leaves more time for the conversations that need a person, like an interview or a proper comment from a spokesperson.
Less chasing. More story.
Brandlifi puts brand press offices and the people behind them in one place, so the information you need is already waiting. And your contact details stay private. All for free.
Find the news. Find the people. Get the story.
Explore Brandlifi for a more straightforward way to work with brand press offices.