Brandlifi update: the next stage of our journey

A quick update from our co-founders on where Brandlifi is heading, and a milestone that helps us get there.

For those who have been here since the beginning of the Brandlifi journey, you’ll know we’re pretty transparent about how things are going. For those of you who haven’t - here’s a quick run down…

We founded Brandlifi in 2024 and have bootstrapped it ever since, building the platform from the ground up while running our own consultancies. Since then, the platform has seen over 3000 downloads, helped brands secure 1000s of pieces of media coverage, and supported journalists around the world in accessing everything they need for their newsfeeds and features - and we're so proud of what we've built. But anyone who's bootstrapped a business will tell you that keeping up momentum is one of the hardest parts, and to take Brandlifi to the next level, we need a bigger team and more time to develop the platform, so we're planning to raise investment in the near future.

As part of that process, we're excited to share that we’ve been selected for the 2026 Female Founder Accelerator, run by Barclays Eagle Labs and AccelerateHER, as two of only 100 founders on this year's cohort. The accelerator programme gives us expert support, mentorship and peer-to-peer learning opportunities and time in front of investors at exactly the point we need them, and after the hours we've put in to get Brandlifi to this point, it's a real milestone for us.

What we're working towards

Growth, for us, means serving more brands and more journalists, and serving them better. 

For brands, that means more of the tools to share their news and see what's landing. For journalists, it means a bigger verified network and quicker ways to find the news, images, product detail and expert comments they need.

We'll keep you posted

We'll share updates as things move, including when we're ready to talk about investment and new people joining the team. If you're a brand or journalist already using Brandlifi, thank you for being part of it so far. Your feedback shapes what we build next, so keep it coming.

Chelsea and Liz

Co-founders, Brandlifi

Left to right: Liz Wilkinson, Chelsea Hinton - Co-founders, Brandlifi

Chelsea Hinton is a senior marketer with 15+ years growing audio and consumer tech brands, including Naim Audio, McIntosh and Sonus Faber. She runs her own marketing consultancy, Hinton Collective and brought the client-side problem that started Brandlifi.

Liz Wilkinson is a senior PR specialist in pro and consumer audio and tech, with broad experience across agency and in-house. In her 15 year career, she has managed comms for AMS Neve, Cambridge Audio and Spitfire Audio, and still runs Liz Wilkinson PR (LWPR), a specialist agency for pro audio, music technology and hi-fi brands.